Privacy Notice
This Privacy Notice describes how Farro Guitars processes and protects according to the General Data Protection Regulation (GDPR) and the relevant Irish data protection laws, in line with the data you provide us with when using our website.
The security of personal data such as name, address, telephone number or email, is a serious and important concern for our company. Therefore, we conduct our online activities in compliance with the respective statutory provisions relating to data protection and data security. Below, you can find the information we process.
The responsible authority within the meaning of the data protection regulations for all data processing through the Farro Guitars website is: Farro Guitars.
In the event of any questions, comments, complaints or to exercise your rights as a data subject in connection with our Privacy Notice and the processing of your personal data by Farro Guitar's websites, you can contact Farro Guitar's Data Protection Officer directly by email infofarroguitars@gmail.com. They will gladly take care of your data protection concerns.
Personal data / types of use
As a principle, the protection of your personal data is of highest priority for Farro Guitars. You decide whether or not you wish to make such data known to us, for example in the course of any registration, survey or the like. Such information on your part is relevant for your enquiry, but you provide it on a voluntary basis. An exception to this rule is when prior consent cannot be obtained for practical reasons and the processing of data is permitted by law.
Legal basis for the processing of personal data
If we obtain the consent of the data subject to process their personal data, Article 6(1)(a) GDPR serves as the legal basis for the processing of personal data.
When processing personal data necessary for the performance of a contract to which the data subject is party, Article 6(1)(b) GDPR shall serve as the legal basis. This also applies to any processing required to perform pre-contractual measures.
If processing of personal data is necessary for compliance with a legal obligation to which Farro Guitars is subject, Article 6(1)(c) GDPR shall serve as the legal basis.
In the event that the vital interests of the data subject or of another natural person necessitate the processing of personal data, Article 6 (1)(d) GDPR shall serve as the legal basis.
If processing is necessary to safeguard the legitimate interests of our company or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, Article 6(1)(f) GDPR shall serve as the legal basis for processing.
Should we access your device and the information stored there or should we save information on your device as part of our processing (e.g. by using cookies), the primary legal basis is § 25(1)(1) TTDSG if we require your consent for this access, or § 25(2)(2) TTDSG if the access concerns processing that is technically absolutely necessary.
Data deletion and storage duration
The data subject’s personal data will be deleted or blocked as soon as the purpose of storage ceases to apply. Data may be stored beyond this if provisions have been made for this by the European or national legislator in Union regulations, laws or other rules to which the controller is subject. Data will also be blocked or deleted if a storage period prescribed by the standards mentioned above expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.
Exchange of data / contractual relationships with partners / third parties
In addition to the types of use described above, Farro Guitars will transfer your data to third parties that are involved in the processing of your order or that participate in contracts. For example, if you place an order via our website, we will transmit your order information to Farro Guitar's partner companies (Squarespace) and contractors who process and deliver your order to you (DHL). Data will only be transmitted to the extent required in order to fulfill or deliver your order or to process an enquiry. The legal basis for this is the fulfillment of the contract concluded with you (e.g. for orders) or the initiation of a contract (Article 6(1)(b) GDPR).
Furthermore, when shipping such goods with a value that exceeds the insured liability limit of the shipping company appointed by us, we will pass on the type and value of the goods as well as the name and address of the recipient of the goods to our supplementary transport insurance provider. We do this in our legitimate interest, in particular to protect our goods from accidental loss or damage in transit. Without this supplementary transport insurance, we would not be able to ship higher-priced goods. We have contractually obligated the insurance company to adhere to the designated purpose and maintain confidentiality, and to process the transmitted data exclusively for the purpose of processing an insurance claim. The legal basis for this is Article 6(1)(f) GDPR.
We will also transmit personal data to third parties where we are required to do so by law. The legal basis in this instance is Article 6(1)(c) GDPR.
Data automatically collected on our website / usage data
We welcome everybody to visit and use our website free of charge and to look at the products on offer. When you visit our website, we record the following general usage data in order to assess which parts of our website you visit and how long you stay there:
Information about the browser type and version used
The user’s operating system
The user’s IP address
Date and time of access
The services and functions used on our website
Such data will be combined with the usage data of all visitors to our website in order to measure the number of visitors, the average time of the visits, pages visited, etc. The data we collect is combined and used for internal purposes only.
The legal basis for the temporary storage of data and log files is Article 6(1)(f) GDPR.
We use this combined data for evaluating our products, services and the news we make available via our website, as well as for monitoring use of our website and generally improving its content.
The temporary storage of IP addresses by the system is required in order to enable the delivery of the website to the user’s computer. To do this, the user’s IP address must be stored for the duration of the session.
Data is stored in log files to ensure the functionality of the website. In addition, we use the data to optimise the website and to ensure the security of our information technology systems. These purposes are also the basis for our legitimate interests in data processing pursuant to Article 6(1)(f) GDPR.
The data will be deleted as soon as it is no longer necessary for the purpose of its collection. If data is stored in log files, this is the case after no more than seven days. Further storage is possible. In this case, the users’ IP addresses are deleted or distorted, so that it is no longer possible to associate them with the calling client.
The collection of data in order to provide the website and the storage of the data in log files is essential for the operation of the website. Therefore the user cannot opt out.
Third party advertisements or links to other websites displayed on our website may collect user data if you click on them or otherwise follow their instructions. We have no control over the data collected either voluntarily or involuntarily via advertisements or websites of third parties. We recommend that you read the privacy policies of the promoted websites if you have any concerns regarding the collection and use of your data.
Cookies
Like many other commercial websites, Farro Guitars sometimes uses the technology known as “cookies” to collect information on how you use the website, and to ensure your visit runs smoothly.
Cookies are text files that are stored in the Internet browser or come from the Internet browser on the user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a distinctive string that allows the browser to be uniquely identified when the website is visited again.
Cookies cannot read any information from your computer or interact with other cookies on your hard disk. However, cookies enable us to recognize you when you revisit our website. You can find the data that has been stored in cookies in the cookie settings.
Purposes of and legal basis for the use of cookies and other identifiers
The legal basis for processing personal data using technically necessary cookies is § 25(2)(2) TTDSG for the setting of such cookies on your device, as well as Article 6(1)(1)(f) GDPR, e.g. for any subsequently necessary processing on our systems.
The purpose of using technically essential cookies is to facilitate the use of websites for users. Some features of our website cannot be provided without the use of cookies. For these features, it is necessary to recognise the browser, even after moving to a different page.
The right to object is excluded for technically essential cookies as these are required to display the website and its contents and to make the functionalities of the website available to you.
The user data collected through technically necessary cookies is not used to create user profiles.
Analysis and marketing cookies are used to improve the quality of our website and its contents. Analysis cookies allow us to ascertain how the website is used and thus constantly optimise our service. To perform processing functions on your end device that are based on cookies or other identifiers (e.g. browser fingerprints, pixels) and are not technically necessary for our website to function, we first require your consent, which you can give using the cookie pop-up that appears when you access our website. The legal basis for this cookie-based processing is § 25(1)(1) TTDSG for the setting of cookies on your device, and Article 6(1)(a) GDPR for the subsequent processing outside of your device on our systems or the systems of our technology partners. These types of cookies are not necessary for our website to function and will not be placed until you give your consent.
Withdrawal of consent to the use of cookies and other identifiers/tags
You can deactivate cookies individually or entirely using the toggle switch in the cookie settings. You can decline cookies that are not technically necessary directly via our cookie layer the first time you visit our website.
If you do not want your browser to accept cookies, you can also deactivate or restrict cookies. Cookies that have already been saved can be deleted or deactivated at any time in your web browser. Deactivation of cookies may prevent this website from functioning properly. You may not be able to access all the options and information on this website. Please remember that cookies must be deactivated separately in each of the browsers you use.
For more information about how to manage or delete cookies using the settings in your browser, please visit the help page for that browser.
Registration
On our website, we offer users the opportunity to register by providing their personal data. The data is entered into an input screen and sent to us and stored. Data is not transferred to third parties. The following data is collected during the registration process:
First name and surname
Address
Email address
Company/institution/band (optional)
As part of the registration process, consent is obtained from the user to process this data.
The legal basis for processing data if the user’s consent is given is Article 6(1)(a) GDPR.
If the registration serves to fulfill a contract to which the user is party or to perform pre-contractual measures, the additional legal basis for the processing of data is Article 6(1)(b) GDPR.
User registration is necessary in order to provide certain content and services on our website.
User registration is necessary in order to fulfill a contract with the user or to perform pre-contractual measures.
The data will be deleted as soon as it is no longer necessary for the purpose of its collection.
This is the case for data collected during the registration process if the registration for our website is canceled or modified.
This is the case for data collected during the registration process for the purpose of fulfilling a contract or performing pre-contractual measures if the data is no longer necessary for the performance of the contract. Even after the conclusion of the contract, there may be a need to store the contracting party’s personal data in order to comply with contractual or legal obligations.
As a user, you have the option to cancel your registration at any time. The data stored about you can be modified at any time via customer support or the customer centre.
If the data is necessary for the fulfilment of a contract or for performing pre-contractual measures, premature deletion of the data is only possible if contractual or legal obligations do not preclude deletion.
Statutory right of withdrawal
You can withdraw your consent to receive the email newsletter at any time. A corresponding link can be found in every email, which you can use to unsubscribe from the newsletter.
This also allows you to withdraw the consent to storage of the personal data collected during the sign-up process.
Updates to this Privacy Notice
Farro Guitars may update this Privacy Notice from time to time. Any changes will be displayed on the website. If you have any comments or questions regarding this Privacy Notice or any other guidelines on this website, please contact us in writing.
02/2023